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Brand Strategy

Brand Voice

Brand Messaging

Storytelling

Content Management

I’m Elly Valentinova Dzerahova a T-shaped marketer with years of experience across startups, agencies, and entrepreneurial ventures, specializing in product marketing, customer journeys, content systems, and performance-driven digital strategy.

My work combines strategic positioning, storytelling, behavioral insights, and hands-on execution to build scalable marketing systems that drive customer engagement, product adoption, and measurable business growth.

I Create Marketing Impact

Growth Marketing & Product Expertise

    • Brand positioning & market differentiation
    • Messaging frameworks & value proposition development
    • Buyer personas & customer insight mapping
    • Product communication & narrative architecture
    • Strategic positioning for high-tech and high-consideration products
    • Behavioral analysis across the customer journey
    • Audience segmentation & intent mapping
    • Content ecosystems aligned with growth objectives
    • Cross-functional collaboration with product, sales, and creative teams
    • Consistent multi-channel communication strategy
    • CRM workflows & lifecycle marketing systems
    • Customer journey design & funnel optimization
    • Behavioral audience creation & segmentation
    • Automated communication flows & retention strategies
    • Performance tracking & optimization processes
    • SEO strategy & organic visibility growth
    • Paid acquisition across Google Ads & Meta Ads
    • Conversion optimization & funnel performance analysis
    • GA4 analytics & behavioral performance tracking
    • Data-driven campaign optimization & reporting

Content Pillars

Brand Voice

Buyer Personas

Content Management

The Principles

The Mindset Behind My Work

Strategic Thinking & Deep Expertise

Strategic Thinking & Systems Perspective

  • Strategic and structured problem solving
  • Data-informed decision making
  • Alignment between marketing and business objectives

Ownership, Discipline, Execution

My work ethic is shaped by both startup environments and endurance sports focused, resilient, and execution-oriented under pressure.

  • High accountability and reliability
  • Calm and effective in fast-paced environments
  • Results-oriented execution with strong follow-through

Collaboration, Curiosity & Growth

I value strong communication, continuous learning, and collaborative environments where strategy, creativity, and execution move together.

  • Cross-functional collaboration and communication
  • Growth mindset and adaptability
  • Positive team contribution and interpersonal awareness
elly djerahova woring process

Experience

Throughout my career, I’ve collaborated with diverse teams and stakeholders, fostering open communication and alignment to deliver measurable results.

2024–Present

Marketing Manager, SiFly eFoils

Leading full marketing operations, including strategy, content, PPC, SEO, CRM, and lifecycle automation.

2023-2024

Content Strategy Lead at SiFly eFoils

Developed brand messaging, content frameworks, SEO plans, onboarding flows, and digital campaigns.

2014-2022

Digital Marketing Expert, Media Solutions Ltd.

PPC, SEO, ROAS optimization, website & e-shop development.

2013–2014

Digital Marketing Specialist, Internetreklama.bg

SEO strategy, keyword research, content creation, Google Ads.

elly djerahova woring process

Personal Info

Whether it's crafting impactful campaigns or winning marathons, I'm always striving for optimal results. A dedicated marketing professional with a passion for continuous growth. I thrive in dynamic environments that foster creativity and collaboration and have a goal-oriented mindset. I’m strongly committed to delivering exceptional results while maintaining a positive, energetic approach to teamwork and professional challenges.

elly djerahova woring process

My Education

My academic background combines marketing strategy with emerging AI technologies, providing a strong foundation for modern data-driven marketing leadership.

AI in Business and Marketing Strategy

NEXT MBA

Master's degree in Marketing, Advertising, Brand building

New Bulgarian University Advertising, Brand building, digital marketing.

Bachelor’s Degree in Tourism Management

Sofia University “St. Kliment Ohridski” Tourism Management and Marketing

French Language

"Ivan Vazov" Foreign Languages & Marketing School Sofia

Personal Achievements

Achievements That Shape My Work

Ultra Marathon in Desert 72 km, 1st Woman Endurance Sports Achievement 2024
Triathlon Pravets 2nd Woman Multisport Performance 2023
Scriptwriting Award CineLibri 2nd Place Best Screenplay (Short Clip) 2014
Scriptwriting Award “Gospodari na Efira” 9th Place Best Script – TV Segment 2013

Content Planning

ROI - campaigns

AI-enhanced workflows

SEO & PPC

Digital Marketing