Black Friday 2025 Marketing Campaign. Project Summary

For this project, I planned and structured SiFly’s full Black Friday 2025 marketing campaign, aimed at maximizing sales, boosting subscriptions, and building strong anticipation among both dealers and private customers. I developed a clear strategic framework that defined the campaign goals, target audiences, core messages, and the specific channels needed to drive engagement and conversions.

My work included outlining tailored communication approaches for dealers and private buyers, ensuring that each segment received the right value proposition and call-to-action at the right moment. I also created a detailed asset production timeline covering all campaign phases: pre-launch, launch, and final push, ensuring smooth coordination between teams and timely delivery of every marketing component.

The final campaign plan included website banners, email flows, and social media content across Facebook, Instagram, and TikTok, all aligned toward generating urgency, exclusivity, and clear visibility of promotional opportunities.

This project demonstrates my ability to design a structured, multi-channel marketing campaign from strategy to execution, with a focus on organization, messaging clarity, and performance-oriented planning.