Behavioral Audience Mapping & Marketing-Led Conversion System

Developed a marketing-led go-to-market framework designed to guide customers through the full buying journey for a high-ticket, long consideration-cycle product category.

The strategy combined organic and paid traffic acquisition to generate awareness and interest, while building a structured behavioral tracking ecosystem across the website. Key customer actions such as product page views, quiz completions, add-to-cart events, product comparison interactions, demo requests, contact page visits, and dealer location searches were tracked and analyzed through GA4 and Klaviyo.

Using behavioral mapping and audience segmentation, I developed warm and high-intent customer audiences based on engagement patterns and purchase signals. These audiences were then strategically retargeted through Google Ads and Meta Ads campaigns designed to increase consideration, overcome hesitation, reinforce product understanding, and drive conversion.

The project focused on transforming fragmented customer interactions into a connected performance marketing system that improved personalization, audience qualification, and conversion efficiency across both B2B and B2C customer journeys.

This project highlights my ability to combine behavioral analytics, CRM segmentation, performance marketing, and customer journey strategy into scalable growth systems optimized for high-value product sales.